New York City -- E-commerce spending jumped 26% on Black Friday, according to comscore.
Black Friday web sales totaled $816 million, up from $648 million last year, comScore reported.
“With brick-and-mortar retail also reporting strong gains on Black Friday, it's clear that the heavy promotional activity had a positive impact on both channels," said Gian Fulgoni, chairman, comScore.
Fifty million Americans visited online retail sites on Black Friday, up 35% over last year, comScore said. Each of the top five retail sites reported double-digit gains in visitors, in percentage terms, led by top retail site Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.
The report by comScore came two days after IBM Corp.'s Coremetrics unit, reported a smaller, 20% online spending gain for Black Friday.