Westboro, Mass. -- Micros-Retail, a division of Micros Systems, announced Tuesday that Pendleton has selected it to redesign and re-launch pendleton-usa.com.
Pendleton's updated e-commerce presence will utilize Micros-Retail's Open Commerce Platform, a Java-based commerce framework that can accommodate a variety of integration points including catalog functionality, content management and reporting capabilities. The redesigned site showcases the collections in a full-screen view, introduces a ratings and reviews system, invites users to explore the new "Pendleton Threads" blog, and provides a destination for editorial content and inspiration.
"We require a very design-forward look to illustrate the craftsmanship of our products while at the same time providing our shoppers the opportunity to join the conversation regarding the brand," said Peter Bishop, Pendleton VP marketing. "Micros-Retail has an exceptional creative and user experience team within its Fry division, and the approach developed was perfect for our site."