New York City -- By all reports, the ICSC New York deal-making conference, held Dec. 5 and 6 in New York City, delivered what the retail and shopping center industries were waiting for: A sense of forward progress.
Chain Store Age heard mostly positive comments from the show, such as “I haven’t seen this much deal action since 2006,” from one happy retail broker in the aisles of the New York Hilton meeting space. Mall developers unveiled redevelopment plans, and social media innovations and rollouts were the theme of the conference.
Jones Lang LaSalle released its North America retail outlook in conjunction with the New York show, and reported that recovery is underway, although not as quickly as some of the more enthusiastic commentators at the conference might hope.
According to JLL’s North America Year-end Retail Outlook report, the retail sector continues to edge tentatively toward recovery, buoyed by a booming start to the holiday shopping season.
However, the report tempered, retail will most likely remain in a holding pattern for at least the next three quarters as the U.S. elections approach, the European debt crisis heightens and lackluster job growth fuels uncertainty.
“Everyone, including consumers, is in a continued wait-and-see mode, delaying major buying and investment decisions until they see how several dynamics play out, including the elections next year,” said Greg Maloney, CEO and president, Jones Lang LaSalle Retail, Atlanta. “Until we have some market certainty in the U.S. and overseas plus sustained high levels of consumer confidence driven by higher paychecks, a stronger stock market and an improved housing market, a robust recovery will elude the retail sector.”
Some retail report highlights include:
All said, the year-long trend of SLOW retail growth continued this quarter as the dramatic turnaround in market fundamentals that experts predicted for the end of 2011 simply did not materialize, according to JLL’s findings. However, net absorption has been positive for the past 36 months, with 63.8 million sq. ft. absorbed over the past 12 months. New development remains low, totaling just over 38.4 million sq. ft. over the past 12 months.
Among the markets tracked, Chicago continues to report the highest absorption, with 2 million sq. ft. in the third quarter of 2011. Boston and Houston were second and third, with 1.98 and 1.75 million sq. ft., respectively.
Store size was covered in the report as well. The move toward smaller, more efficient store footprints in population-dense urban areas continues, as retailers see the profit potential in core markets. Walmart and Best Buy have both made serious commitments to smaller formats, as have many other retailers. Since grocery retailers have profited the most from urbanization, many brands have embraced the smaller urban store concept including Save-A-Lot, Aldi, Dollar General Market, The Fresh Market, and Fresh & Easy Neighborhood Market. Trader Joe’s is also currently expanding into new locations.
“Retailers are capitalizing on a growing preference for urban living where consumers can walk or bike to their favorite specialty retailer or grocery store in lieu of a long suburban commute,” said Lew Kornberg, managing director, Corporate Retail Solutions, a Jones Lang LaSalle company. “Small formats also allow retailers to experiment with niche markets while staying flexible and efficient.”
Conversely, several anchors and specialty retailers are launching super-sized flagships in New York; Macy’s is adding 100,000 sq. ft. to its Herald Square flagship, an investment of $400 million over the next four years. Century 21 department store is awaiting approval to almost double the size of its downtown Manhattan location. Uniqlo – whose stores typically average between 8,000 and 10,000 sq. ft. – is opening two massive locations totaling 153,000 sq. ft. of space.
Given the mostly positive research from JLL and the tone at a telling ICSC New York conference, there appears to be good reason to believe that the next big event – RECon, in Las Vegas in May – may be significantly closer to what it was pre-recession.