San Francisco — JoS. A. Bank's mobile checkout on Black Friday saw an increase of over 3,000%, compared with its previous daily average.
The m.josbank.com site, powered by 5th Finger's RedShop, has been in operation since early 2011 and offers on-the-go shoppers a detailed product catalog, reviews, educational tools and offers. "JoS. A. Bank considers mobile a critical part of its multichannel strategy, and another way to provide customers with a friendly, quick, and convenient shopping experience,” said Pete Zophy, divisional VP of Ecommerce.
JoS. A. Bank took advantage of RedShop Mobile's ability to deploy a m-commerce checkout site without a dependency on internal IT resources.