Chicago -- True Value said Tuesday it has named Blake Fohl as its new VP marketing and chief customer officer.
In his new role, Fohl will lead brand strategy; segmentation; national, local and regional marketing; trade shows; and research and analytics. In addition, he will be responsible for the customer loyalty program, circular program and retail customer experience metrics.
Fohl is replacing Carol Wentworth, who accepted a position with Performance Bicycle as its senior VP marketing.
Most recently, Fohl was CMO for Hancock Fabrics.