Philadelphia -- Bailey Brand Consulting, one of the largest branding and design firms in metro Philadelphia, recently completed the corporate re-branding for Liz Claiborne Inc., which will now be called Fifth and Pacific Companies. The new name and corporate logos will be effective on or about May 15.
The new Fifth and Pacific Companies brand identity reflects the company's focus on its lifestyle brands of Kate Spade New York, Juicy Couture and Lucky Brand. The identity graphically portrays a street sign, reflecting the symbolic intersection of the brand's New York and Southern California fashion houses. The color scheme supports the East Coast and West Coast influences.