San Jose, Calif. -- Apparel retailer Guess has implemented the VeriFone GlobalBay iPad Retailing solution, from VeriFone Systems, in a dozen stores in the United States, taken the technology on the road to Asia, and plans to expand the deployment widely in 2012. The apparel retailer is using the VeriFone solution to enable consumer interaction with iPads mounted on rolling stands that serve as self-service kiosks to its online and in-store products to enhance the overall shopping experience and generate additional sales.
“VeriFone’s GlobalBay iPad Retailing solution provides Guess with the flexibility to easily configure, customize and deploy multiple customer engagement capabilities and staff training content on the fly,” said Guess executive VP and CIO Michael Relich. “Consumers can access our online resources in the store and sales associates can roll the iPads into the dressing room to visually display options and accessories to make shopping more fulfilling and enjoyable.”
The VeriFone GlobalBay iPad Retailing App is powered by an easy-to-use web-based content management console that allows the retailer to easily design, brand and manage iPad Apps. No programming skills are required. Apps deployed via the VeriFone GlobalBay solution sync rich content locally to the device so that users experience an optimized iPad shopping experience. Online connectivity allows for real-time interface to web-based assets and e-commerce transactions when required.
Within the store, the VeriFone GlobalBay iPad application allows shoppers and store associates to browse various styles via the LookBook functionality and to select products for either immediate purchase or order online if the product is not available in the store. After hours, the iPad is used for distribution of training videos to store associates and managers.
Outside the store, Guess has deployed the VeriFone GlobalBay iPad solution to events, including the recent Jingle Ball at the Staples Center in Los Angeles, and on a six-week roadshow in Asia that leveraged customer loyalty enrollment in Chinese as well as local sizing explanations and related product imagery.