New York City -- Ahold USA, the U.S. division of Amsterdam-based Ahold, has selected the NCR Advanced Marketing Solution from NCR Corp. to manage offers and promotions to customers. The solution is designed to allow retailers to streamline the management of multichannel promotion delivery by eliminating systems and business processes, while also reducing operations and IT support requirements.
The Ahold USA marketing support team will make the software available to all of its local retail divisions, which operate more than 750 supermarkets as Stop & Shop, Giant Foods of Landover, Giant Foods of Carlisle and Martin’s regional brands.
In addition, NCR will provide consulting services to help Ahold USA manage the technology migration, as well as ongoing software maintenance and support.
The Ahold USA divisions will use the NCR software to manage their loyalty and promotion programs and implement personalized marketing promotions, integrating the software into point-of-sale (POS) technology.
“The NCR Advanced Marketing Solution has been installed in the Giant–Carlisle stores since 2009, which gave us the confidence to select it as our next-generation promotional marketing engine for availability to all of our local retail divisions,” said Erik Keptner, Ahold USA senior VP, marketing and consumer insight. “The capability to offer customers more targeted promotions will provide greater value to shoppers and enhance our ability to build enduring relationships with customers.”