Austin, Texas -- Golfsmith announced Thursday plans to open 10 stores and relocate four existing locations in fiscal 2012, increasing its sq. ft. by 17.5% and adding a more experiential presence.
The new 2012 stores include locations in Cleveland, Washington, D.C., Chattanooga, Tenn., Nashville and Atlanta. The relocations will move stores into spaces that provide an updated and expanded golf retail experience that mirrors the company's new stores.
All scheduled store openings and relocations are slated for completion by year’s end
"We are well-positioned to capitalize on our excellent brand recognition and further expand our market share by opening stores in what we view as underserved markets that have strong demand,” said Golfsmith president and CEO Marty Hanaka.
The new stores will be funded by cash flow from operations, said Hanaka.
All new Golfsmith locations will feature driving ranges or simulators that allow customers to test drive the latest golf clubs. Every Golfsmith store offers free custom-fitting services. Club fitting specialists use computerized swing analysis systems to help customize new clubs specifically for that player's capabilities.