Bedford, Mass. -- Mobile marketing solution-provider SoundBite Communications announced Thursday it has deployed a new mobile campaign with Westlake Ace Hardware, the largest member of the Ace Hardware Cooperative. Westlake is leveraging SoundBite’s multichannel communications platform and mobile marketing expertise for its Weather the Storm mobile campaign.
Weather the Storm provides consumers with the ability to receive weather-related mobile notifications combined with special marketing offers. SoundBite integrated its Mobile Marketing offering directly with the National Weather Service, providing Westlake’s customers with the most accurate information available based on a participant’s ZIP code. Consumers can stay alert by receiving timely, location-based weather notifications by opting-in to the service. The new functionality augments SoundBite’s mobile marketing and platform offerings.
“Weather emergency preparedness is one of Westlake's specialties and the launch of the text alert program, leveraging SoundBite’s mobile marketing offering, is another way we ensure our customers are well prepared for whatever Mother Nature dishes out," said Liz Benditt, director of customer relationship development at Westlake.