Sparks, Md. -- Spice and flavoring company McCormick and Co. will open its first-ever retail location, McCormick World of Flavors, at Harborplace in Baltimore.
The 3,800-plus-sq.-ft. store will display McCormick’s full line-up of products along with interactive and educational displays. Visitors will be invited to chart their personal flavor profile and explore the origins of spices, among other activities. The space will also include a demonstration area where McCormick's own chefs and celebrity chefs will cook using McCormick flavors.
The merchandise mix will include the company’s spices and flavoring products, along with special cooking items and signature products.
“McCormick World of Flavors is a milestone for McCormick,” said president, chairman and CEO Alan Wilson, "What better way to communicate what we do than to allow visitors to experience it personally.”