Los Angeles -- Boingo Wireless has announced agreements with mall owners Westfield and Cafaro to manage and operate retail Wi-Fi networks in several of each developer’s shopping centers.
With this agreement, Boingo now manages Wi-Fi networks in 33 malls across the country.
For Cafaro, at three of its busiest malls, guests will be able to access Boingo Wi-Fi on any Wi-Fi-enabled device – including their smartphones, tablets and laptops – from anywhere in the mall. Boingo’s roaming partners, such as Skype and Verizon, will also be able to access the networks easily.
“Everyone in the mall today seems to have a device in-hand, whether they’re actively shopping, doing business with tenants or just watching the world walk by,” said Anthony Cafaro, Jr., co-president of the Cafaro Co., based in Youngstown, Ohio. “Boingo’s valuable experience in managing Wi-Fi in large venues will help us deliver more value to the shopping experience at our properties.”
For Cafaro, Boingo will install Wi-Fi networks in the Spotsylvania Towne Centre (Fredericksburg, Va.), the Eastwood Mall (Niles, Ohio) and the South Hill Mall (Puyallup, Wash.).
For Westfield LLC, the U.S. unit of the Westfield Group, Boingo will manage and sponsor Wi-Fi services at up to 17 Westfield shopping centers. Westfield guests will be able to access Boingo Wi-Fi on their smartphones, tablets and laptops as a complimentary service while shopping, dining or being entertained. The networks will also be easily accessible to customers of more than a dozen of Boingo’s roaming partners, including Skype and Verizon.
“The ability to leverage Boingo’s location-based platform in the future to deliver targeted consumer offers and messaging provides us with a growth strategy for the Wi-Fi amenity,” said Alan Cohen, Westfield’s U.S. executive VP marketing.
The first phase of implementation where Boingo will manage Wi-Fi services includes seven premium Westfield shopping centers: Westfield Garden State Plaza (Paramus, N.J.), Westfield San Francisco Centre (San Francisco), Westfield Old Orchard (Skokie, Ill.), Westfield Valley Fair (Santa Clara, Calif.), Westfield Montgomery (Bethesda, Md.), Westfield Southcenter (Seattle), and Westfield Galleria at Roseville (Roseville, Calif.). Following deployment of the first phase, Westfield and Boingo have agreed to the potential addition of up to 10 shopping centers for the second phase.