Chicago -- A Tuesday report by the Chicago Tribune said that Urban Outfitters has opened its second BHLDN store, the apparel retailer’s fledgling bridal concept that first debuted in Houston last summer.
The second store (pronounced “beholden”), which opened in Chicago on Tuesday, features 3,600 sq. ft. over two levels and is located across from the Waldorf Astoria hotel in the Gold Coast. Design attributes include a nod to a 19th century European townhouse with 15-ft. ceilings, grand windows and a spiral staircase. Tech touches include iPod docking stations in the fitting rooms, allowing bridal parties to listen to their own music while they shop.
Urban Outfitters launched the bridal business online a year ago.