New York City -- A Tuesday report by Mobile Commerce Daily said that Victoria’s Secret is furthering its m-commerce initiative by running mobile commerce-enabled ads that allow consumers to shop directly from their handsets no matter where they are.
The ads are running within Us Weekly’s mobile site.
Two different ads encourage consumers to tap on the ad to be redirected to the company’s landing page, where they can shop the advertised promotions.
Victoria’s Secret is also alerting users whether or not a certain product is in stock. According to the report, the Victoria’s Secret ads are an example of a sophisticated ad campaign because it leads users to a specific page inside the mobile site, which helps drive sales.