Los Angeles -- Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.
Conducted between July 2011 and January 2012, PhaseOne's social media engagement study looked at 75 top brands across six vertical markets and analyzed the social media engagement of more than 20 top brands.
According to the study, being consistent across all platforms – a brand's web pages, Facebook page and advertising -- are keys to being successful at social media engagement. For example, Starbucks has integrated its appeal to a personalized experience across all consumer touch points, including its television advertising.
In addition to Starbucks, the study's most socially engaged brands across three distinct engagement metrics are Audi, McDonald's, Red Bull and American Express.
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