New York -- In-store convenience store sales grew 2.4%, reaching a record $195.0 billion in 2011, according to data released Wednesday by NACS (National Association of Convenience Stores). Combined with $486.9 billion in gasoline sales, total convenience store sales in 2011 were $681.9 billion.
More than 80% of in-store sales are from five categories: cigarettes (38.1% of in-store sales); foodservice (16.9%); packaged beverages (14.3%); beer (7.3%); other tobacco products (4.0%).
While cigarettes and other tobacco products accounted for more than 42.1% of in-store revenue dollars, they accounted for only 22.2% of gross margin dollars, according to NACS. Meanwhile, packaged beverages and foodservice continued to gain share of gross profit dollars and accounted for nearly half (47.8%) of all gross profit dollars.