Fort Worth, Texas -- Rug Doctor said that it has chosen customer analytics firm Buxton to assist with the company’s customer relationship management strategy.
“It is imperative that we continue to grow in the understanding of our consumers, adapt to what they truly need and communicate with them in a strategic, timely and relevant manner,” said Walter Haug, VP marketing, Rug Doctor. “We chose Buxton to help enhance our CRM approach, drive further understanding of where future opportunities exist, and help us create and track a world-class direct marketing program.”
Rug Doctor will utilize Scout, a cloud-based real estate and marketing platform developed by Buxton. Rug Doctor will use the platform to perform analyses on customer winback strategies, direct marketing campaigns and more.