Montvale, N.J. -- A&P president and CEO Sam Martin will star in the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store, the company said Wednesday.
The campaign’s theme is “shopping just got a whole lot better,” and it will mark the first time that A&P will run one marketing campaign across all of its A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum’s stores.
“The key to our success lies in providing food and drug stores that meet the needs of our customers in every neighborhood we serve. That’s why, for the very first time in our history, we’ve launched one integrated marketing campaign that encompasses all of our stores,” said Tom O’Boyle, executive VP merchandising, marketing and supply & logistics at A&P. “We chose Sam to be featured in our ads so that he could share his passion of a better shopping experience with our customers and help them see why coming to our stores is better than ever before.”
The campaign features in-store signage, direct mail and digital search components that began on April 20. Television advertisements featuring Martin begin on May 10, with 30-second spots airing in the New York and Philadelphia metropolitan areas on select network and cable stations.
Other campaign elements include display advertisements, online video commercials and social media components. In addition, the company’s corporate website aptea.com has been revamped to align with the new campaign.