New York -- Chocolatier Lindt said Thursday it has opened its new flagship Lindt Chocolate boutique in the landmark Rolex building on Fifth Avenue in New York City.
The 1,245-sq.-ft. store features a comprehensive chocolate selection, as well as Lindt Chocolate Advisors to educate and guide customers through the full experience.
The new store represents Lindt's second Fifth Avenue location and heralds a period of growth and expansion for the company's direct to consumer business.
"The opening of our beautiful new store is the perfect way to kick-off the exciting growth planned for the coming year," said Christine Bullen, VP Direct to Consumer at Lindt USA.
Lindt currently operates nearly 50 retail locations, including Lindt Chocolate Shops, Lindt Outlets and Lindt Factory Outlets. The chain is expanding into the Midwest and west coast regions with new retail locations planned for the coming year, the company said.