New York -- J.C. Penney executives laid out further details of their strategy going forward during the chain’s quarterly conference call with investors. The call followed the release of J.C. Penney’s first quarter results, when it reported a worse-then-expected loss of $163 million, and a 19% drop in same-store sales.
J.C. Penney said it would launch a new private label apparel brand, jcp, for both men and women. The brand is set to debut in August.
In addition, J.C. Penney said it will debut several brands in the fall, including a line for young girls, called Dream Pop by Cynthia R