San Francisco — Williams-Sonoma has appointed former editor-in-chief of Martha Stewart Living Omnimedia’s Everyday Food Anna Last as the chain's SVP and executive creative director. Last will oversee all facets of the brand’s expression in the Williams-Sonoma catalog, on Williams-sonoma.com and in the brand’s store environments.
“As executive creative director, Anna will provide guidance on the full spectrum of the Williams-Sonoma sensory experience – everything we see, touch, taste and smell,” said Richard Harvey, Williams-Sonoma brand president. “Her wealth of experience in food, entertaining, style and the art of storytelling will make our catalog, our website and our stores richer experiences for our customers.”
At Martha Stewart Living Omnimedia, Last oversaw the creative and editorial direction of Everyday Food, where she established an impressive track record engaging consumers and creating a compelling brand experience through the creation of beautiful, simple and sophisticated imagery and content across multiple platforms.
In addition, Last served as senior style editor for Real Simple magazine, contributing editor at Marie Claire Australia and food editor for Vogue Entertaining + Travel. Last holds a Bachelor of Arts degree from the Australian National University.