By Ed Weiser, motorolasolutions.com/mobilePOS
On a recent trip to an electronics store, I found myself contemplating the art of the sale – or more accurately, the digital technology that really drives the sale. While browsing, I overheard a woman discussing the features and benefits of several digital cameras with a sales associate. The exchange seemed pleasant enough and the associate helped her select a camera that best fit her needs.
Having found what I came for, I headed toward the register only to be greeted with long lines. The lady with the camera was in the one next to me. She looked anxious – maybe irritated – with the length of the line and was tapping energetically on the screen of her smartphone. She put the camera box down and walked out of the store. I wondered if she had been looking for a better price or was sending out a tweet for advice on the brand she selected. Obviously, I could only guess, but the sale was lost nonetheless.
How could that sale have been saved? Perhaps if an associate armed with a mobile computer and the right application checked her out as soon as she received her merchandise. In this digital, all access age, we expect more; it’s leading to a steady revolution of the retail shopping experience. Building a stronger, more personal relationship with this new class of customer will ultimately drive sales and loyalty, but it takes the right strategy and investments. To stay in the game, you need to step up your digital toolkit and mobile point-of-sale solutions (mPOS) can help.
POS is not a “point” anymore
POS solutions have been a mainstay of retailers’ strategy for years. New, more advanced technology has transformed the capabilities of traditional POS systems, improving the shopping experience by speeding up transaction times and providing immediate access to product information and additional savings. Their impact on retailers’ business operations remains equally impressive, increasing customer satisfaction and intelligence, cutting labor costs, improving inventory management and adding to the bottom line. Making POS mobile has the potential to redefine this concept and deliver even greater benefits for the retailer and their customers.