Los Angeles -- Private equity firm Brentwood Associates has acquired a majority stake in Sundance Holdings Group ("Sundance Catalog").
Sundance Catalog, founded by Robert Redford in 1989 and headquartered in Salt Lake City, Utah, is a multichannel direct marketer and specialty retailer of women's apparel and accessories, jewelry and home furnishings. Selling shareholders, including ACI Capital and Webster Capital, will retain a minority ownership stake, and the business will remain under the leadership of current president and CEO Matey Erdos.
"Brentwood brings tremendous insight as we embark on the next level of growth," said Erdos. "Their experience in direct marketing and multi-channel retail, as well as their track record of building consumer brands, is extremely relevant to our future success."<