Retailers can’t seem to get enough of partnerships these days…be it with hot designers, each other or television shows. Below is a quick recap of three new couplings that have the industry buzzing.
1. Nordstrom and Topshop: Looking to add more fashion sizzle to its offerings, Nordstrom has entered into a joint venture with Topshop, the British fast-fashion giant known for its runway-inspired threads and rock ‘n’ roll attitude.
Under the arrangement, Nordstrom will open Topshop and Topman (the men’s unit) departments in 14 locations across the country in early September. The departments (the women’s will run about 2,500 sq. ft., and the men’s about 1,500 sq. ft.) will be outfitted with mannequins, visual merchandising and store fixtures supplied from the United Kingdom. The merchandise mix will include limited-edition pieces created especially for Nordstrom. An expanded selection will be available on Nordstrom.com.
The alliance is a win-win for both retailers. It gives Topshop, which to date has opened three stores in the United States, a low-risk, inexpensive way to introduce its brand across the country. And it gives Nordstrom something just as critical in today’s supercharged competitive landscape: a lock on exclusive merchandise.
The deal also raises the Seattle-based retailer’s cool quotient and style profile significantly, which, combined with Topshop’s affordable prices, could help attract the type of younger, less affluent style-conscious shoppers that tend to stay away from department stores.
2. Target and Neiman Marcus: In a deal that already has style mavens swooning, the discount chain and luxury department store company will sell a limited-edition, holiday gift collection with items created by 24 top designers selected from the roster of the Council of American Fashion Designers. To say the line-up is impressive is an understatement: It includes Marc Jacobs, Tory Burch, Rag & Bone, Diane von Furstenberg and Caroline Herrera to name a few.
The collection will include more than 50 items and run the full gamut, from home to men’s, women’s and children. Prices will range from $7.99 to $499.99, with most items under $60. (Both retailers will offer the same merchandise at the same price