Chicago -- General Growth Properties said Friday it has established a partnership with online charity organization DonorsChoose.org as part of GGP’s Celebrate Schools! philanthropic initiative.
The partnership is designed to assist local schools and teachers with supplies and funding.
“Being able to directly impact the quality of a child’s education is extremely important,” said Susan Houck, senior VP marketing, for GGP. “DonorsChoose.org makes it so easy, and tangible, for our malls to help give back to local schools in their respective communities.”
More than 120 GGP malls kick off the DonorsChoose.org partnership in early September with a matching donation drive. GGP is donating $300,000 to match funds donated by shoppers. Then, in October, GGP centers nationwide will host Celebrate Schools! with various in-mall charitable events to help raise funds and awareness for schools. All funds raised go directly to the schools for funding/supplies. Activities include student performances, fashion shows, coupon book sales, spelling bees, cheer contests and science fairs.
In addition GGP is giving away $20,000 to one U.S. school.