San Francisco -- Fluid Inc., a digital agency and creator of on-demand, e-commerce solutions for retailers, has teamed up with specialty retailer Charlotte Russe to launch the brand’s newly redesigned e-commerce web and mobile sites.
“Our customers are inherently social – they’re on the move and they want to share their experiences with their friends – and they don’t want to be limited by their location or device,” said Evelyn Lee, senior VP marketing and e-commerce at Charlotte Russe. “Now, regardless of how they access our brand, they’ll never miss a promotion or a Facebook conversation related to their favorite products.”
The design team implemented rich, visual merchandising across both channels, and designed and integrated a Facebook network that strengthens the Charlotte Russe community of shoppers and enables conversations to unfold on the entire shopping experience. The strategy and design for the Facebook integration on CharlotteRusse.com was created by the Fluid agency team.