New York -- Uniqlo will open a location in Westfield Garden State Plaza shopping center, Paramus, N.J., on Sept. 28. The new store will occupy a 43,000-sq.-ft. space with two levels, and feature a separate dedicated entrance and a prominent façade. It will serve as the prototype for Uniqlo’s mall expansion strategy.
Leading up to the opening, beginning Aug. 27 and continuing through Sept. 27, Uniqlo will operate a temporary store at the mall. The pop-up, designed to resemble a futuristic cube, will be located at the food court.
The Westfield Garden State Plaza location will be the company’s second foray into New Jersey, the first being back in 2005, when the brand was still unknown in the United States.
“Following the immense success of the first New York location, we revised our strategy for the U.S. market and decided to close the three small New Jersey locations to launch large scale flagship stores in targeted areas of Manhattan,” explained Uniqlo U.S. CEO Shin Odake The three popular Uniqlo Manhattan locations have built a dedicated fan base in the New York tri-state area making it the perfect time to re-launch the brand’s innovative modern style in shopping malls across the U.S.”
Currently, Uniqlo operates three U.S. stores, all of them freestanding locations in New York City. In addition to the Paramus store, the company is also opening a store in San Francisco this fall. For more on San Francisco, click here.