New York -- Reebok has opened its first Reebok Fit Hub in the United States, on Fifth Avenue at 37th Street in Manhattan.
The 2,500-sq.-ft. store is located on the top of a Reebok CrossFit Box gym, which is on the street level. It sells a wide range of fitness apparel and footwear for men and women. Customers can also get fitness advice from in-store experts.
Designed by Reebok’s global environmental design division based on a concept by Ziba, Portland, Ore., Fit Hub has a raw, industrial look, with an exposed ceiling.
Reebok first debuted the Fit Hub concept in 2011, with locations in Korea and Russia. It opened a third site, in Dubai, this year.