New York -- Survey results unveiled Thursday by online coupon site RetailMeNot.com and Ipsos Public Affairs found that an overwhelming number of consumers think the economy is in dire straits. As well, this pessimistic group is shoppers to adjust their holiday consumption behaviors and shop earlier this year.
Specific findings of the report include:
The survey also showed that, as is usually case, a large number of shoppers – (39%) start their holiday shopping before November. Women (46%) are more likely than men (31%) to start their shopping earlier than November. Nearly 25% of respondents said they start shopping in early November, 12% wait to start shopping until Black Friday/Cyber Monday and only 15% wait until after Cyber Monday to begin shopping.
Fifty-four percent of respondents finish their holiday shopping sometime between Black Friday and when they actually give away the gift during the holidays.
Nearly a third of respondents (31%) intend to do their holiday shopping online in 2012 versus a majority who intend to shop in-store (59%).