Sparks, Md. -- McCormick & Company has opened its first-ever retail destination, McCormick World of Flavors. The store is located in Light Street Pavilion at Harborplace, which is situated in the Inner Harbor area of Baltimore.
Designed as a brand showcase, the store features McCormick's range of products with areas focusing on cooking, baking and grilling. Other features include interactive and educational displays, including Guess That Spice, a game that tests the sense of smell, FlavorPrint, an interactive personalized flavor profile and Flavors in the Making, videos on how spices and herbs are made.
"The opening of McCormick World of Flavors is an exciting new way to connect with millions of people who love food and flavor," said Alan Wilson, McCormick chairman, president and CE