Spice maker McCormick & Company has opened its first retail destination, McCormick’s World of Flavor, in Baltimore’s Inner Harbor area. Designed as a brand showcase, the store houses McCormick's full range of flavorings, seasonings and other products, including its Old Bay and Grill Mates lines.
The 3,800-sq.-ft. space has areas focusing on cooking, baking and grilling, with educational and interactive displays that include Guess That Spice, a game that tests the sense of smell, and FlavorPrint, an interactive personalized flavor profile. Cooking demonstrations and product sampling allow visitors to experience the wide variety of spices and flavors featured in the store.
McCormick partnered with a number of companies on its new retail concept, including retail design firm JGA, Southfield, Mich.