Bentonville, Ark. -- Wal-Mart Stores said Tuesday it has lowered its holiday layaway fee from $15 to $5, saying that the move is in response to customer feedback.
Customers may begin to open layaway accounts under the new fee arrangement on Sept. 15, and it runs through Dec. 14.
According to Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S., “this is a direct response to feedback we received since announcing this year's Holiday Layaway program. [It] makes Walmart more competitive in the marketplace.”