Southern California’s PizzaRev aims to do for pizza what Chipotle has done for burritos. The young chain got its start in April 2012 with a “test kitchen” in Northridge, Calif., and, amid stellar Yelp! reviews and robust sales, is already on the verge of opening its third location, with more units planned for 2013.
This is Part One of our newest Case Study series, providing a first-ever insider’s look into the conception and growth of a fast-casual chain. In interviews over the next few months, the senior management team from PizzaRev, along with Exclusive Broker and X Team International Partner Bob Haas, have agreed to share candid insights into the behind-the-scenes successes and challenges experienced as they work to expand and build the PizzaRev brand.
Quick Facts about PizzaRev:
What: Fast-casual, “craft your own” artisanal pizza restaurant
Who: Partners and Co-CEOs Rodney Eckerman and Irv Zuckerman, Partner and COO Nicholas Eckerman, Partner and CMO Jeff Zuckerman Exclusive Broker Bob Haas, X Team International Partner and Co-Founder of L.A.-based Cypress Retail Group
Current number of stores: 2 (store No. 3 to open in November 2012)
Average size: Two prototypes, 1,700 sq. ft. and 2,600 sq. ft.
LA-based PizzaRev: The next big thing in fast casual
Last summer, the founders of what would eventually become PizzaRev surveyed the fast-casual landscape and spotted a vacancy: While the likes of Chipotle and Panera Bread were rolling out new locations and raking in billions of dollars, the quick-serve sector lacked an equivalent concept for one of the most popular foods in America — pizza. “When we looked at the expansion of new models over the past few years, it was clear to us that the pizza space was ripe for something new,” said Rodney Eckerman, co-CEO and founding partner of PizzaRev.
PizzaRev’s customers craft their own pies by selecting from an artisanal array of sauces, cheeses and toppings. The 11-inch pizzas are cooked in about three minutes using a 900-degree, stone-hearth oven. Each pie cos