Whiting, Ind. -- More than one-quarter (27%) of U.S. adults will use their smartphone or tablet for their holiday shopping this year, according to new survey by CouponCabin.com. In addition, 83% of those who will use their smartphone for holiday shopping this year report they will be doing so because of the convenience.
The survey was conducted online nationwide by Harris Interactive on behalf of CouponCabin.com from Sept. 26 – Sept. 28, 2012 among 2,523 U.S. adults aged 18 and older.
The majority of smartphone users who plan to use their devices for shopping this year will use them for research. Seventy percent said they will use their smartphone to do research ahead of their shopping trips, while 59% will use it to do research in-store. When asked what else they will use their smartphone