New York -- For the second year in a row, Macy’s stores nationwide will open at midnight on Black Friday, Friday, Nov. 23.
A new Black Friday feature on Macy’s mobile app will help customers browse and shop for specials specific to their local store.
“Black Friday is a day dedicated to finding the best deals,” said Peter Sachse, Macy’s chief stores officer. “For the first time last year, Macy’s stores nationwide opened at midnight and our customers loved getting a head start on their holiday shopping. Based on their enthusiastic response, we plan to repeat it again this year.”
Beginning Nov. 15, Macy’s customers will be able to view Black Friday specials on their mobile device, create personal shopping lists they can edit and share with friends, and receive push notifications that will offer details on previously unadvertised specials.
In addition, the new Black Friday feature on Macy’s mobile app will allow customers to browse Black Friday specials specific to each Macy’s, helping them navigate their local store by sending the department name and floor for each special by store location.