Spanx, the company best known for its shapewear and hosiery, has opened its first-ever freestanding location, in Tyson’s Corner Center, McLean, Va.
“We want to provide fans with an intuitive, interactive way to shop all of our products, exceptional service and a fun, empowering experience,” said Spanx founder Sara Blakely. “The Spanx store will be a place where everybody knows your name ... and your bra size!” (Blakely created the first Spanx product in 2000 by cutting the feet off her control-top pantyhose. The brand now features more than 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men's undershirts.)
The 1,200-sq.-ft. store is stylish and chic, with an upbeat, fun feel that captures the spirit and personality of the brand. The space is accented outside and in with Spanx’s signature red hue. Lucite finishes and high-gloss lacquer are combined with warm, feminine furnishings for a high-fashion feel. The spacious fitting rooms are enhanced with flattering lighting.
Two more Spanx stores are slated to open in coming weeks: one in King of Prussia, Pa., and the other in Westfield Garden State Plaza, Paramus, N.J.