Washington, D.C. -- A survey released by Shop.org and conducted by BIGinsight found that 129.2 million shoppers say they’ll head to retailers’ websites on Cyber Monday, up from the 122.8 million who shopped last year, and the 106.9 million who shopped on Cyber Monday in 2010.
The majority (85%) of retailers will have a special promotion for Cyber Monday, according to a prior survey.
“Whether from the couch or the cubicle, online shoppers will make this Cyber Monday bigger than ever,” said Shop.org executive director, Vicki Cantrell. “Retailers have honed and improved their websites, mobile sites and social media outreach to be better than ever and consumers know that come Cyber Monday, many retailers will have a slew of new promotions to help them make a real dent in their holiday shopping lists, without breaking the bank or even having to head to the store.”
The number of shoppers planning to use their smartphones or other mobile device this Cyber Monday increased to 20.4 million this year, from 17.8 million in 2011, an increase of 14.4%. In just three years, the number of Americans saying they would use their mobile device to shop on Cyber Monday has skyrocketed from just 3.6 million (3.8%) in 2009 to 20.4 million (15.8%) in 2012.
While the majority of Cyber Monday shoppers will make purchases from their home computer (88.0%, or 113.7 million people), nearly 16 million will also use their computers at work to shop this year (12.4%).
While many retailers expect to see sales and traffic spike over lunch hours, Cyber Monday shoppers plan to go online throughout the day. According to the survey, 44.4% of Cyber Monday shoppers plan to hit the web early in the morning, with more than one-third (36.8%) planning to shop in the late morning. Additionally, nearly three in 10 Cyber Monday shoppers (29.2%) will shop in the early evening.