Las Vegas -- Denny has opened a flagship diner, called "Denny's on Fremont," on Freemont Street in downtown Las Vegas. Among other attractions, the one-of-a-kind diner: boasts an in-house wedding chapel.
The restaurant features a selection of menu items available only at this location – including a bacon-flavored martini coined the "Bakontini" and an Elvis-inspired "King Stack" featuring peanut butter, bananas and bacon with fluffy buttermilk pancakes. Patrons can also document the trip at the store’s interactive photo booth where they can take fun photos with quintessential Vegas props, then share them instantly on their Facebook or Twitter accounts through integrated social technology.
"The diner is the original social network where the community gathers to share and connect, so we wanted to create a space that reflected that spirit," said Frances Allen, Denny's chief marketing officer. "From the weaving yellow bands on the exterior of the diner to the interactive sensory experiences, this is a place that visitors will not soon forget."