West Chester, Pa. -- QVC announced that its wholly owned subsidiary, California Voices, has signed a definitive agreement to acquire Oodle, a social commerce leader that runs the Oodle Marketplace application on Facebook. The acquisition is expected to close by Dec. 31.
"The QVC shopping experience is fundamentally social in nature," said Claire Watts, QVC U.S. CEO. "With this acquisition, we can fuel our evolving social commerce experience. Oodle brings a great team that shares our values and passion for creating a rich customer experience."
Oodle is a social marketplace where users buy, sell, and give with friends, friends of friends, neighbors, co-workers, and other people in their local community. Oodle's Marketplace, which has over 11 million unique monthly users, is available on Oodle, Facebook, and iPhone, iPad, iTouch, and Android devices.