Burlington, Mass. -- Demandware announced Ethan Allen Interiors will leverage the Demandware Commerce platform as the digital foundation of its global expansion strategy.
Ethan Allen recently launched its first site on the Demandware platform in Canada to coincide with the grand opening of its first Design Center in Montreal. Ethan Allen plans to re-launch its U.S. e-commerce site with Demandware in 2013 in addition to site launches in other countries, including Europe, to support its new design center in Brussels.
“We are focused on growing our global business by generating awareness for our brand including where we do not yet have brick and mortar locations.” said Farooq Kathwari, chairman and CEO of Ethan Allen. “Our expanded online pre