Burlington, Mass. -- Demandware announced Ethan Allen Interiors will leverage the Demandware Commerce platform as the digital foundation of its global expansion strategy.
Ethan Allen recently launched its first site on the Demandware platform in Canada to coincide with the grand opening of its first Design Center in Montreal. Ethan Allen plans to re-launch its U.S. e-commerce site with Demandware in 2013 in addition to site launches in other countries, including Europe, to support its new design center in Brussels.
“We are focused on growing our global business by generating awareness for our brand including where we do not yet have brick and mortar locations.” said Farooq Kathwari, chairman and CEO of Ethan Allen. “Our expanded online presence, powered by Demandware, will help us reach more customers to raise awareness of the Ethan Allen brand, while also driving traffic into our international Design Centers. With Demandware, we can roll out sites quickly across the globe and deliver the high level of customer service for which Ethan Allen is known.”
Beyond the capabilities that enable global operations on a single instance, the new Ethan Allen sites will incorporate a number of features to enhance the shopping experience. Each country specific site will also provide local currency pricing and offer multiple language options for the customer.