Burlington, Mass. -- On-demand e-commerce solution-provider Demandware said Wednesday that Pier 1 Imports has delivered the initial phases of its omnichannel strategy, which includes its new e-commerce-enabled Pier1.com website (launched in July 2012), and its mobile commerce site, both of which are run on the Demandware Commerce platform.
Pier 1 Imports now benefits from an enterprise-class, software-as-a-service platform that serves as the digital commerce backbone to connect consumers to its brand regardless of location, device or channel.
The new Pier 1 Imports digital commerce sites convey the same brand experience found in its stores. &