New York -- Former Target EVP stores Troy Risch and former Sam’s Club senior VP and general merchandise manager Huey Long have joined RadioShack.
Risch will serve as EVP operations at RadioShack and oversee the company’s network of 4,700 stores and 1,500 wireless phone centers in the United States and 1,100 dealer and other outlets worldwide. Long will serve as EVP strategy and consumer insights and be responsible for marketing, business development and omnichannel.
Both will report to Dorvin Lively who was named RadioShack’s interim CEO after James Gooch resigned from that position several months ago.
Risch is a veteran of the operational ranks at Target where he spent 19 years before leaving the company last year. Risch began his career as a store manager and by 2006 had been elevated to the role of EVP stores. Long’s retail background is more varied. He spent the past two years in a merchandising capacity at Sam’s Club, but prior to that was director of global merchandising at Amazon for two years, president of Premier Resources International, COO of AB&T Sales various merchandising roles at Circuit City where he spent eight years.
Both men joined RadioShack in the wake of a disappointing financial performance during the third quarter ended Sept. 30, an ongoing search for a permanent CEO, unclear prospects for the future and a stock price that has sunk to the low single digits. Sales during the third quarter declined slightly to $1 billion, but the company reported a loss of $47 million, or 47 cents a share, compared with a meager profit the prior year.