Tysons Corner, Va. -- MicroStrategy Inc. announced that West-coast based specialty retailer Tilly's has launched a state-of-the-art mobile commerce app powered by MicroStrategy's Alert Mobile Commerce Platform.
Available for iPhone and Android smartphones, the app lets Tilly's create a branded connection with its customers. Features include access to exclusive Tilly's content, a streamlined mobile shopping experience, and wallet functionality that allows personalized promotions and receipts. Alert is a cloud-based platform that lets retailers deploy a branded mobile commerce app in a matter of weeks, without the high cost and delay of developing an application from scratch and maintaining it on their own.
Tilly's, a purveyor of West Coast inspired apparel, footwear and accessories, chose to work with the Alert Platform because of its rich feature set, its ability to