New York -- Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail. Nearly two-thirds (61%) of users who “Fan” social media pages, are choosing to follow brands and retailers -- beating out celebrities and TV shows which are followed by just over half of users.
The finding was unveiled as part of the company’s Buzz to Buy 3.0 trend report, its third annual survey measuring how the power of Social Media and online information are impacting buying decisions.
“The new shopping mantra is ‘information is power,’” said Candace Corlett, President of WSL/Strategic Retail. “People are leveraging the abundance of technology to learn everything they want to know about products anywhere they want – be it a quick price comparison on their iPad while at the mall or in-store, or visiting Pinterest for decorating tips. The art and science of digital marketing has become essential for engaging consumers and targeting the right message to the right shopper at the right time.”
Additional findings of the report include: