Armonk, N.Y. -- Online fashion retailer Privalia said Friday it is working with IBM to boost its expanding online sales business through mobile and social channels.
Privalia organizes online flash sales, a phenomena that offers personalized, limited-time offers to consumers at attractive prices.
Privalia is using software from IBM's Smarter Commerce initiative to connect with the growing marketplace of digital consumers who prefer to buy across online, mobile and social channels. The IBM software provides intelligent automation of marketing, sales, customer service and procurement.
Privalia organizes short, single-brand campaigns lasting between three to five days. According to Lucas Carné, Privalia’s co-founder” “For a technological investment of near two million euros, it was crucial to find a multichann