New York -- The Children’s Place and 1-800-Flowers.com have selected a social media management system from Sprinklr, an enabler of scalable social media management for companies. Sprinklr enables brands to be Social@Scale by engaging in a timely and relevant manner with their community from a single location, across multiple corporate functions, and in multiple social channels.
With over 1,100 retail stores, The Children's Place needed a social media management system that could scale to monitor multiple social channels at once and enhance the way the brand optimized their relationship with their customers.
“Every large retailer would love to be able to provide the type of customer service you would expect from a mom and pop store and be able to apply that approach across their entire retail network,” said Steven Lazarus, social media/digital marketing manager at The Children's Place. “This partnership brings us closer to that reality as we are now able to actually be Social@Scale by engaging with large volumes of customers in real-time and in a personalized way while simultaneously responding with one consistent voice across The Children's Place organization.”
"We are delighted to team with Sprinklr, which provides the opportunity for us to connect with our customers in real-time across all social touch points, said Chris McCann, President, 1-800-Flowers.com.