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Denver -- Study results released Monday by The Integer Group showed that, although online shopping has increased over the last three years, overall it has leveled out.
According to The Checkout, an ongoing shopper behavior study conducted by Integer and M/A/R/C Research, online shopping is level and steady, but boomers continue to increase their online purchases – up 4.5% since 2011.
Millennials, on the other hand, are backing off, as the study revealed that Millennials who said they are purchasing more online is down 7% from 2011.
"Millennials may be feeling the pinch of a still-slow economy and making the decision to watch spending more closely,” said Craig Elston, SVP, insi