Whiting, Ind. -- Research released Wednesday by CouponCabin.com showed that more than half of U.S. adults’ online shopping habits won’t be impacted by rising shipping costs.
According to the survey, conducted by Harris Interactive for CouponCabin.com, 51% of those polled said they are neither more or less likely to shop online, even with potentially increasing shipping costs. An additional 7% said they are more likely to shop online.
Of those who said they will continue to shop online, 73% said they will be more likely to shop online at a website that offers free shipping as opposed to one that doesn't.
"Free shipping offers entice online consumers, but retailers may have more difficulty providing them as costs rise," said Jackie Warrick, senior savings advisor at CouponCabin.com. "To still