Boston — Raley’s Family of Fine Stores, a privately held supermarket chain with a presence in Northern California and Nevada, has partnered with BzzAgent, the social marketing arm of Dunnhumby, to develop the first grocery retailer advocacy online platform to further enhance its new loyalty program, Something Extra.
“Try-It” allows Raley’s to reward their best customers with exclusive access to new products based on products that they already purchase. Activities encourage consumers to share opinions and provide recommendations with Raley’s and other shoppers through face-to-face conversations and across Facebook, Twitter and the entire social web. This approach to social marketing fosters advocacy and more intimate engagement with the Raley’s brand.
Once customers initiate their Something Extra Try-It account, and begin completing surveys, they will receive “Try-It Kits&rd