Richardson, Texas -- Samsung Electronics and Best Buy Co. have entered into a partnership to install Samsung in-store shops in more than 1,400 Best Buy and Best Buy Mobile stores across the U.S. beginning this month.
By early May, 900 Best Buy and Best Buy Mobile specialty stores will feature the “Samsung Experience Shop,” with the remainder launching by early summer.
The shops, which will feature Samsung’s full range of mobile products including smartphones, tablets, laptops, connected cameras and accessories, will vary in size, with the largest being approximately 460 square feet. Within the larger shops, the Samsung Connected Solutions area will offer a place for customers to see how easily Samsung devices connect and share content across multiple screens.
“We look forward to showcasing Samsung products in the Samsung Experience Shop in all Best Buy and Best Buy Mobile locations. This is part of our Renew Blue transformation strategy – working closely with vendor partners to innovate and drive value, while also updating our stores to focus on growing and profitable categories,” said Shawn Score, head of U.S. retail for Best Buy.